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Welcome to the October 2025 edition of the Ads Manager Monthly. This newsletter is a quick way for you to stay up-to-date on everything happening with the Ads Manager platform. Each month, we’ll share what’s new, tips and tricks to help you get the most out of the platform, and other valuable resources.
Happy advertising! |
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Stay ahead of the curve! Here are the latest features and resources we've recently released to help you manage your campaigns more effectively. |
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Audience Targeting on Audio: Reach your ideal listener with granular targeting options. Customize your audio campaign with over 1,500 real-world audience behaviors, streaming genre, age, gender, and more. Read our how-to article. |
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Daily Budgets: Set campaigns to run continuously with daily budgets, giving you continuous control and the ability to keep your ads "always on." Read our how-to article. |
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Case Study | Southeast South Dakota Tourism Association: See how this tourism team drove over 7.5k visitors in just 15 days using precision location targeting across Mobile and CTV. Read the case study. |
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Case Study | Sika Marine: Find out how Sika Marine’s multi-channel campaign drove 8K+ store visits, expanded market reach, and increased sales through targeted mobile, desktop, and CTV ads. Read the case study. |
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Blog Post | Ad Fraud Prevention: This blog breaks down the multi-layered fraud prevention strategy built directly into GroundTruth Ads Manager. Read the blog. |
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Strategy Guide | 2025 Holiday Spending Trends: Get a head start on the holiday season with our new strategy guide that combines GroundTruth’s real-world behavior data and Experian’s identity insights to help you understand and target this year's shoppers. Get the report. |
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Ready to improve your workflow? Here are some quick tips to help you get the most out of the Ads Manager platform. |
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• Scrollable Text Banners: Need a quick creative? Easily create budget-friendly, high-CTR scrollable mobile banners directly in Ads Manager using our text banner builder. Follow our how-to video to start creating. |
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• Event Targeting: For short-flight event campaigns using display banners, increase your CPM to at least $8 to be more competitive and expand your targeting beyond the venue to reach attendees before and after the event. |
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• Campaign Alerts and Underspend Warnings: Our new alerts highlight key optimization opportunities. Executing on these suggestions will help get you closer to meeting your campaign goals. |
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We’re always working to create resources to help you succeed. Check out these newly released help articles. |
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CTV Top Networks: Deliver your CTV ads on a bundle of 40+ premium apps, now including Amazon Prime Video. |
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CTV+ Promotion: Leverage one of the CTV+ bundle options to maximize your reach and investment. |
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Audio+ and CTV+ Promotions: Unlock an omnichannel advantage for your CTV or Audio campaigns. If you hit a minimum spend threshold in either CTV or Audio channels, you can unlock bonus mobile impressions to your media buy. These promotions are active until December 31, 2025. Connect with your dedicated GroundTruth representative to learn more. |
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What you get with Audio+: Spend a minimum of $2,500 on your audio campaign and unlock 50% of total audio impressions as added-value mobile impressions. |
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1. CTV+ Essentials Only or CTV+ Top Networks Only: Spend a minimum of $2,500 on either Essentials or Top Networks and unlock 50% of total CTV impressions as added-value mobile retargeting impressions.
2. CTV+ Combo (Essentials and Top Networks): Spend a minimum of $2,500 on Top Networks AND a minimum of $1,000 on Essentials to unlock 5% of Top Networks impressions as added-value Essentials impressions AND 50% of Top Networks impressions as added-value mobile retargeting impressions. |
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Until next time!
Emily @ GroundTruth |
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One World Trade Center, 60th floor, New York, NY. |
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Copyright © 2024 All rights reserved |
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