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Love is in the air - and so is the sound of the buzzer-beater! February is officially here, and we’re focused on helping you pair bold creative strategies with the location-based precision needed to drive meaningful impact with all the upcoming events.
From the return of Tax Season and the excitement of the Winter Olympics, the Big Game, and March Madness, this month’s edition is packed with data and tools you need to win. |
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Case Study | Tandy Leather: Tandy Leather perfected the delicate balance between pinpoint targeting and multi-touch media to driving 1.4K visits with GroundTruth omnichannel media. Here's how. |
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Blog Post | Is Digital Audio an Ad Budget Efficiency Winner? Digital Audio ads drive high brand awareness, ad attention, and ultimately ROI. We have the data to prove it. |
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Strategy | Tax Season: Whether your goal is to get consumers through the door to file or capture their refund once they do, GroundTruth’s omnichannel strategies connect your brand to audiences at every stage of the cycle. Get your copy of our Tax Season strategy guide. |
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Strategy | March Madness: Explore real-time activation strategies designed to put your brands at the forefront of the consumer journey, driving visits, sales, and increased presence in households during this exciting tournament. Read our March Madness strategy guide. |
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⚠️Upcoming Healthcare Compliance Notice |
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In accordance with California Assembly Bill 45, GroundTruth is updating its platform to strengthen privacy protections around healthcare facilities. Similar to regulations in New York, Connecticut, and Nevada [read more here], this law prohibits the use of geofencing to track patients or deliver targeted ads near healthcare points of interest (POIs) in California. To ensure continued compliance, the Ads Manager platform will implement the following updates in the coming weeks: |
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• New POI Uploads: All healthcare POIs will be rejected when uploaded into Location Manager |
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• Existing Location Groups: No longer able to use previously uploaded healthcare POIs in California to build audiences or track visits. |
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• Campaign Review: Please review any active California-based campaigns. Any location groups currently containing California healthcare POIs may be impacted. Contact your dedicated GroundTruth representative for details and assistance. |
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Ready to improve your workflow? Here are some quick tips to help you get the most out of the Ads Manager platform. |
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• Generate custom, high-quality video assets directly within the Ads Manager platform with the GroundTruth AI Video Creator. Just input your website URL, set the video direction, iterate, edit, and finalize in minutes. |
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• Ready to run political campaigns for the primaries? Connect with a GroundTruth representative to see how you can leverage segments like political parties or congressional districts directly in Ads Manager. |
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• Lean on Digital Out-of-Home (DOOH) to captivate audiences where they gather most for the Big Game, from local bars and sports lounges to high-traffic streets and transit hubs. Find more recommended strategies. |
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We’re always working to create resources to help you succeed. Check out these newly released and newly updated help articles: |
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How-to | Daily Budgets: Use Daily Budget for flexibility in running campaigns indefinitely while maintaining tighter control over daily fluctuations. Be sure to review the updated FAQ section if you have any questions |
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How-to | Using Location Manager: Not sure how the locations on your custom list are categorized and if there’s any sensitivity around it for targeting purposes? Review the different location statuses you may see when uploading new POIs and what they mean. |
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Strategy | Get all the latest strategy guides (Valentine’s Day, Winter Olympics, March Madness) under the Optimization and Best Practices section in the Help Center. |
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Missed an issue? Catch up on all the great content from our previous newsletters HERE. |
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Until next month!
Emily @ GroundTruth |
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One World Trade Center, 60th floor, New York, NY. |
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