Ads Manager Monthly: November 2025

Emily Truong

January 05, 2026 15:27

Hi there,

Welcome to the November 2025 edition of the Ads Manager Monthly. Ready to build momentum as we head toward the end of the year? This month, we're bringing you a quick look at what’s new and what’s coming in the Ads Manager platform. Dive in for the latest features, actionable tips & tricks, and valuable resources to help you execute your most successful campaigns yet.

Happy advertising!

What's New and Upcoming

Keep your eyes open for some upcoming new features to help you manage your campaigns more effectively.

Refreshed Ads Manager 101 - Reflecting our latest user experience, a new version of our highly referenced Ads Manager 101 video will be available through the same play button seen throughout Ads Manager, located in the bottom right corner.

Creative Repository: Video & URL Support - The Creative Repository just got more powerful! Now, you’ll be able to manage and store video assets (via .mov, .mp4, and VAST tag) alongside your image and scripts. Plus, there’s a new feature that lets you Bulk Upload URLs for your image assets to save you time.

Case Study | Southeast South Dakota Tourism Association: See how this tourism team drove over 7.5k visitors in just 15 days using precision location targeting across Mobile and CTV. Read the case study.

Listen-Through Rate (LTR) for Audio’s Audience Targeting - Following our recent update to include audience targeting through audio, LTR will become available as a new reporting dimension in the Summary tab, under the Audience Targeting report, broken down at the ad group level.

Oregon Consumer Privacy Act (OCPA) - Starting January 1, 2026, OCPA will restrict targeted advertising within the state of Oregon. As a result, the following features will no longer be available in Oregon: Location-Based Audience Building, On-Premise Targeting, Neighborhood Targeting, Visit Tracking. Any active campaigns that continue targeting Oregon using unsupported tactics starting Jan 1 and after will stop delivering. The only supported tactics when targeting within the state of Oregon include:

• Geotargeting will only support radial distances of 1 mile or greater

• Audience targeting with only be support through eligible 3rd-party audience

🧠 Tips and Tricks

Ready to improve your workflow? Here are some quick tips to help you get the most out of the Ads Manager platform.

• Budget Selection Flexibility: We strongly recommend starting with the Ad Group Budget. This choice maintains flexibility, allowing you to switch to Campaign Budget later if needed. Pro-Tip: Since the Campaign Budget setting is permanent once selected, duplicate your Ad Group campaign first as a safeguard before making targeting changes.

• Optimize for Form Fills: To drive immediate action and maximize conversions, place your form fields at the very top of the page, and ensure the page is mobile-optimized. Following these guidelines helps users take action without needing to scroll to begin filling out the form.

• Avoid Creative Fatigue: Keep your campaign performance strong by updating creative assets every 2 months. Consistent refreshes prevent creative saturation and poor performance.

⚙️ Resource Hub

We’re always working to create resources to help you succeed. Check out these newly released help articles.

Digital Out-of-Home (DOOH) Campaigns in Ads Manager: Start managing Digital Out-of-Home ads directly in Ads Manager with the step-by-step guide and accompanying video tutorial.

GroundTruth's Privacy & Compliance Policies: Get a clear view of our privacy policies, including compliance with new state laws (MODPA and OCPA), and how they affect your campaigns.

Validate Pixel Installation (with video tutorial): Quickly validate or troubleshoot your GroundTruth Pixel (web engagement) or the legacy pixels (conversion tracking or site retargeting) with our step-by-step guide and video tutorial.

Political Campaigns in Ads Manager: A concise guide covering our capabilities, key requirements, and best practices for running a successful political campaign. Important: Allow at least 5 business days for creative approval and setup before launch.

🤔 Did You Know?

Maximize the impact of your Digital Out-of-Home (DOOH) spend with DOOH+! When you invest a minimum of $2.5K in DOOH during Q4 2025, you’ll unlock a 15% added value - delivered as bonus impressions on Mobile display screens. This promotion, along with CTV+ and Audio+, runs until December 31, 2025. Connect with your dedicated GroundTruth representative to get started.

Until next time!
Emily @ GroundTruth

Want to learn more about Ads Manager or need help with your ad campaigns? You can reach out to selfservehelp@groundtruth.com.

One World Trade Center, 60th floor, New York, NY.

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Ads Manager Monthly: November 2025

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