Ads Manager Monthly: December 2025

Hi there,

It’s time for your final update of the year! As we close out the year and look toward 2026, now is the perfect time to evaluate channels that offer both high engagement and measurable results to enhance your omnichannel strategy.

 🔊 The Audio Advantage

Have you tapped into our Digital Audio & Podcasting channel?
Audio supercharges omnichannel campaigns and is the perfect pairing for Mobile and CTV. Reach your target audience throughout their day, capture their interest, and motivate a measurable response, such as an in-store visit.

By integrating audio with your existing media channels, you gain broader reach and sustained engagement throughout the consumer journey. Start leveraging the power of sound today and get the audio advantage:

• High Engagement: Influence listeners during activities where they are highly engaged but visually untethered (e.g., driving or working out).

• Targeted Precision: Target over 1,500+ audiences based on real-world behavior , demographics, location, and content (Podcast Topic or Streaming Genre).

• Omnichannel Delivery: Couple audio ads with other channels for combined impact.

• Actionable Measurement: Track real-world results, including deterministic In-Store Visits and Web Conversions, using GroundTruth’s proprietary technology.

⚠️Critical Compliance Reminder

Oregon’s Consumer Privacy Act (OCPA) takes effect January 1, 2026. Due to restrictions on precise geolocation data after Jan 1:

• Campaigns targeting Oregon will only support radial geo-targeting of 1-mile or greater.

• Visit tracking and standard audience targeting will no longer be supported.

Review your Oregon campaigns immediately. Any active campaigns using unsupported tactics on or after January 1st will stop delivering impressions. Contact your dedicated GroundTruth representative for details and assistance.

🛠️ Tools & Tips

Ready to improve your workflow? Here are some quick tips to help you get the most out of the Ads Manager platform.

• AI Video Creator Tool (NEW!): Create professional, customized video ads instantly with this new tool. It automatically produces videos in minutes by using your website and existing brand assets. Start creating now by clicking the “Build Video Creative” button in the Ad Creative setup section and learn more here.

• Location Manager Auto-Subscribe: For Location Groups created before 11/14/25, you must still manually subscribe to receive notifications. However, all users are now automatically subscribed to notifications for any Location Groups created on or after 11/14/2025. The notification email now includes a column indicating if the group is part of an active campaign for informed management.

• Preview POIs Lists: Before finalizing a new Location Group or target audience selection, you can preview the exact list of matched POIs from brands or categories.

How to Preview:

1. In Location Manager, open a Location Group and select “Add Locations.”
2. Select “Select From Our System” and input your desired brand or category.
3. Apply any necessary filters. Use the "open" hyperlink to review the full list

• Console PDF Export: You can now download your Console reporting as a PDF! Choose from two options: Quick Report (one-page PDF) or Full Report (multi-page slide format). This highly requested feature is finally available! (Don’t have access to Console reporting? Contact your representative.)

⚙️ Resource Hub

• Strategy | Holiday Strategy Guide (LAST CALL!): Get quick, actionable insights and best practices to optimize your performance during the final weeks of the 2025 holiday season.

• How-To | Using Location Manager: Need to target custom locations, build audiences, or measure visits? Get a refresher on all these capabilities. (Includes recent updates on our auto-subscribe feature!)

• How-To | Updating Billing Resources: We've refreshed our help articles on Managing Billing and Billing Methods to be more comprehensive and easier to understand.

• Blog | DOOH What the Performance Says: Our data shows that combining Digital Out-of-Home (DOOH) with Mobile yields a 2.7% Store Visitation Rate, nearly double that of DOOH alone, proving that this omnichannel strategy maximizes both awareness and conversion.

• Blog | Make Your Marketing Measurable with Full-Funnel Attribution: With full-funnel attribution across DOOH, CTV, Mobile, Audio, and more, GroundTruth drives customer conversions to optimize budgets for maximum business results.

📚 Newsletter Archive

Missed last month's newsletter? Catch up on all the great content from our previous newsletters here.

Until next time!
Emily @ GroundTruth