ZeroToOne Predictive Audiences

AI-powered audiences built for future intent

Overview

ZeroToOne predictive audiences use AI and continuously refreshed behavioral signals to identify consumers most likely to take action before it happens. Audiences refresh daily and leverage prediction windows ranging from 24 hours to 30 days to capture near-term in-market intent.

Unlike traditional audience targeting based on historical behavior or lookalike modeling, predictive audiences are designed to identify consumers actively moving toward a future action, helping advertisers improve efficiency, reduce wasted impressions, and drive stronger campaign outcomes.

How Predictive Audiences Work

ZeroToOne predictive audiences are powered by AI models that analyze large-scale behavioral signals across:

• location visitation
• consumer interests
• transaction patterns
• digital engagement
• demographic signals

The model continuously evaluates these behaviors to predict which consumers are most likely to take a specific action within a defined time window.

Audiences refresh daily to ensure targeting remains current as consumer behavior changes.

Prediction Windows

Each predictive audience includes a prediction window indicating when a user is likely to take action.

Prediction windows help advertisers align targeting strategies with real-world consumer decision timelines.

Available Predictive Audiences In Ads Manager

Predictive audiences can be found in our audience library under: Browse Library → Other Custom Audiences → Segments. To quickly find these audiences, we recommend type Predictive AI Audiences in the search box.

40 predictive audiences are available across multiple verticals including:

Supported Channels:

Predictive audiences can be activated across Mobile, CTV/OTT, and Desktop campaigns. Audio will become supported in our Ads Manager June release.

Note: Not all tenants have ZeroToOne.AI predictive audiences available by default. Please reach out to your GroundTruth team if you'd like access.

Best Practices

• Use Predictive Audiences for Prospecting

• Predictive audiences are best suited for identifying new high-intent consumers before conversion occurs.

• Avoid Over-Layering Targeting

• Predictive audiences are already optimized by AI. Applying excessive additional targeting filters may reduce audience scale and performance.

Audience Refresh & Frequency Controls

Predictive audiences refresh daily as consumer behavior changes.

While daily refreshes reduce the need for aggressive recency management, advertisers should still use appropriate:

• frequency caps
• pacing controls
• budget allocation strategies
• creative rotation best practices

Campaign delivery settings remain controlled within the activation platform.

Suppression & Audience Movement

Users may dynamically enter or exit predictive audiences as their behavior changes.

For example:

• A user predicted to visit an auto repair shop may enter an audience
• Once the visit occurs, the user’s predicted propensity may change
• The user may then exit the predictive audience automatically

This helps maintain audience relevance and efficiency over time.

Predictive vs Deterministic Audiences

Both strategies can be complementary depending on campaign objectives.

Frequently Asked Questions

Are predictive audiences refreshed daily? Yes. Predictive audiences refresh every 24 hours using continuously updated behavioral signals.

Do predictive audiences use personally identifiable information (PII)? No. Predictive audiences are built using anonymized and privacy-compliant behavioral data.

Can predictive audiences be combined with other targeting? Yes. Predictive audiences can be layered with additional targeting controls such as geography or contextual settings where supported.

Do predictive audiences replace deterministic audiences?

No. Predictive and deterministic audiences serve different purposes and are often most effective when used together.

Do frequency caps still matter?

Yes. While audiences refresh daily, advertisers should continue using standard media delivery controls such as frequency caps and pacing strategies.

Need Help?

For additional support or audience recommendations, please contact your GroundTruth representative or platform support team at selfservehelp@groundtruth.com.