When creating a campaign or an ad group, you will be prompted to choose the device type you would like to reach your users on. If you would like to create a cross-device campaign, please create an adgroup for each device type. Note that not all targeting tactics are available for all devices. See below for details.
Targeting tactics available per media type
Mobile (App or App+Web)
- Location
- On-Premise
- Neighborhood
- Geotargets
- Audience
- Weather
Desktop
- Location
- Neighborhood
- Geotargets
- Audience
Connected TV (CTV) & OTT
- Location
- Neighborhood
- Geotargets
- Audience
- Weather
Audio
- Location
- Geotargets
- Audience
Digital Out-of-Home (DOOH)
Available only when Ad Group Budget option is selected.
- Location
- Geotargets
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