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Summer is officially here, and we’re prepping your campaigns for an exciting season. This month, we’re diving into the future of AI with our new guide to predictive audience targeting, streamlining our audio podcast categories for better scale, and kicking off early Back-to-School strategies. Let’s dive into your June updates! |
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Blog Post | Dynamic Intent Prediction: Audiences that predict future action, powered by ZeroToOne.AI: What would you do if you knew that your target audience was going to make a purchase in the next few days? Now you can target them with GroundTruth’s Dynamic Intent Predictive Audiences. Read the blog. |
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Blog Post | What is Predictive Audience Targeting: The ad industry is ready for AI, but is AI ready for the ad industry? Enter predictive audience targeting. Check out our latest deep dive into how predicting intent is changing the game. |
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Product | Simplified Podcast Categories: We’ve streamlined our podcast categories into six broader segments to simplify planning and improve scale:
• Business, Technology & Education
• Entertainment
• Lifestyle & Health
• News & Politics
• Sports
• True Crime (New & Coming Soon!)
No action is required, as existing campaigns will transition automatically to these new segments. Read our Help article for more. |
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Case Study | Auto: See how a leading energy provider achieved a 25.7% increase in household penetration at a $2.33 cost-per-visit using a 4-month, data-driven Mobile campaign. Connect with a representative to learn more. |
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Strategy | Back-to-School: School might be out, but Back-to-School (BTS) planning is in. While digital browsing is high, the heart of the season remains physical, creating a massive opportunity for brands to drive awareness, visitation, and sales at the shelf. Get the guide. |
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✨ Coming Soon to Ads Manager |
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We’ve been working on a major update! Starting next month, we’re launching a phased rollout of a completely redesigned look, feel, and activation flow for GroundTruth Ads Manager. Guided by your feedback, the updated platform will be more intuitive, streamlining the setup process with recommended channels tailored to your specific campaign objectives.
No action is needed on your end right now - stay tuned for more information and a closer look in the coming weeks! |
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Master the Ads Manager platform with our latest guides, video tutorials, and technical deep dives: |
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• About | Virginia Privacy Update (VCDPA): Starting July 1, 2026, new state restrictions will take effect. Certain location-based and neighborhood tactics will be discontinued in Virginia, and active campaigns using unsupported tactics will stop delivering. Moving forward, targeting in Virginia will require radial geotargeting of 1mi+ or eligible 3rd-party audiences. |
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• Strategy | The Power of Plus One: Build a seamless omnichannel presence. Invest in high-impact channels like Audio, CTV, or DOOH by June 30, 2026 to receive added-value Mobile impressions at no extra cost. |
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Missed an issue? Catch up on all the great content from our previous newsletters HERE. |
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Until next month!
Emily @ GroundTruth |
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One World Trade Center, 60th floor, New York, NY. |
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Copyright © 2026 All rights reserved |
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