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Spring has officially arrived, and we’re helping you spring into action with highlights of real-world success through two new case studies in Higher Education and Specialty Retail, proving how an omnichannel approach can drive both massive scale and high-intent dealership visits.
With the FIFA World Cup just a few months away, now is the time to finalize your strategy. Our new guide, paired with our recently launched Spanish-language audio capabilities, provides everything you need to engage a captive, multi-screen audience during this high-intensity event.
Let’s dive into the April updates! |
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Case Study | Higher Education: See how a leading Research University drove 8.7K physical visits and over 31M impressions by leveraging a multi-year, cross-device strategy. This long-term partnership proves how scaling mobile and desktop media together creates a reliable engine for high-volume campus engagement. Connect with a representative to learn more. |
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Case Study | Retail: Discover how a heavy equipment group achieved a 98.6% CTV completion rate and an exceptionally low $44.50 CPV for six-figure machinery. By pairing CTV with behavioral retargeting, they successfully drove high-intent shoppers directly to their dealerships in just one month. Connect with a representative to learn more. |
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Strategy | FIFA World Cup: Kicking off in just a few months, this global tournament is the biggest advertising event in a generation. With build-up starting this month, now is the time to capitalize on post-March Madness momentum and engage a captive, multi-screen audience. Review the guide to see how you can reach fans during this high-intensity event. |
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Spanish Language Targeting with Audio: Following our March’s release, you now have the option to choose between English or Spanish language content when targeting through the Audio channel, just in time for your upcoming World Cup efforts. Learn more about activating with Audio. |
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Maximize your efficiency and campaign performance with these setup shortcuts: |
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Navigate Creative Repository: Save time by selecting your Organization first in the Creative Repository. This instantly filters your view, allowing you to quickly find and select assets from your specific account list. |
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Choose Ad Group Budget: We strongly recommend selecting Ad Group Budget upon campaign creation. This choice maintains flexibility throughout the duration of the campaign. Note that Campaign Budget setting is permanent and cannot be switched back to Ad Group Budget once selected. |
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Activate Your First-Party Data: Turn your customer list of 20,000 or more emails into targetable mobile IDs (MAIDs). We can securely onboard your first-party data for direct activation through GroundTruth. Reach out to a representative to learn more about the process. |
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Master the Ads Manager platform with our latest guides, video tutorials, and technical deep dives: |
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• About | Media Type Targeting: Overview of the media types supported in Ads Manager so you can start running your omnichannel campaign today. |
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Missed an issue? Catch up on all the great content from our previous newsletters HERE. |
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Until next month!
Emily @ GroundTruth |
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One World Trade Center, 60th floor, New York, NY. |
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