Ads Manager Monthly: July 2026

Hi there,

We’re off to a strong first half of July with a major expansion of our targeting capabilities, introducing new Predictive AI and Premium segments available directly in Ads Manager with our new third-party audience catalogs. This month’s edition also features our early Halloween strategy guide to help you capture demand ahead of the competition, along with setup shortcuts and critical resource updates. Plus, read on for a quiet first look at our upcoming, limited-release Ads Manager interface redesign.

✨ New Ads Manager - Limited Release

Today marks the first phase of our completely redesigned look, feel, and Ads Manager activation flow. Guided by your feedback, the updated experience is built to be more intuitive, streamlining the setup process with recommended channels tailored to your specific campaign objectives.

To see how this new experience looks, catch our webinar recording from last week. Remember, this is a limited release, so not everyone will have access to this experience just yet. If you’re interested in trying it out early, reach out to your dedicated GroundTruth support team or send us an email at selfservehelp@groundtruth.com.

⚙️ Tips & Tricks

Maximize your efficiency and campaign performance with these setup shortcuts:

Navigating the New Audience Catalog | When searching for our new segments, select “Browse Audience Library” to easily view and filter by segment type. If you use the standard search bar, here’s how to differentiate similarly named segments:

• Status listed (e.g., “Available” or “Ready”): This is a Predictive audience built on ZeroToOne.AI’s machine learning models.

• No status listed: This is a standard Deterministic audience built on GroundTruth’s historical visit data.

Bulk Upload Locations in Seconds | Skip manual entry and upload your locations all at once:

1. Click the “Bulk location upload” button and download the spreadsheet template.

2. Select your location type in Column B using the dropdown menu.

3. Fill in the yellow highlighted cells. The template auto-highlights exactly which field(s) are required for the defined location type.

4. Save the file, upload it back into your ad group, and click “Save.”

For more, check out the full Help article.

⚙️ Resource Hub

Master the Ads Manager platform with our latest guides, video tutorials, and technical deep dives:

• Data Privacy | Virginia & New Jersey Privacy Update: As of July 1, 2026, Virginia’s new state restrictions took effect. Several days later, on July 8, 2026, New Jersey enacted identical state restrictions. Moving forward, targeting within Virginia and New Jersey will require radial geotargeting of 1mi+ or eligible 3rd-party audiences.

• Strategy | The Power of Plus One: Build a seamless omnichannel presence by investing in high-impact channels like Audio, CTV, or DOOH to receive added-value Mobile impressions at no extra cost. Due to popular demand, this offer has been extended through December 31, 2026. Ensure your campaigns meet the requirements to qualify for the promotion.

📚 Newsletter Archive

Missed an issue? Catch up on all the great content from our previous newsletters HERE.

Until next month!
Emily @ GroundTruth