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The wait is officially over: the redesigned Ads Manager is now live for all users! Following our mid-August rollout, you can now enjoy an intuitive workflow built around your specific campaign objectives, seamless creative management, and our brand-new AI assistant, Terra. |
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In this issue, we’re taking you through the highlights of the new platform experience, sharing quick video tutorials to get you up to speed, and showcasing our first-ever Predictive AI case study with Miami Grill. |
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Let's dive into your September updates! |
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✨ New Ads Manager — Live Now! |
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Guided by your feedback, the updated Ads Manager experience is built to streamline campaign setup from start to finish. Key updates from our mid-August rollout include: |
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• Objective-Based Setup: Recommended channels automatically tailored to your specific business goals. |
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• Unified Creative Management: Manage all your creative assets in a single, centralized dashboard. |
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• 1-Click Actions: Build retargeting audiences or clone your setup across channels with a single click. |
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Meet Terra — Your New AI Campaign Assistant |
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Building campaigns just got easier. When creating a new campaign, select "Create campaign with AI" to start chatting with Terra. Simply describe what you want to achieve, and Terra will translate your goals into a complete campaign setup. Learn more about Terra.
Note: This is Terra’s initial release, and our product team is already working on future enhancements. We’d love your feedback as you test it out! |
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New "Get Started" Resource Hub |
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Look for the new "Get Started" widget in the bottom right corner of your Ads Manager dashboard. It’s your quick-reference hub to access help documentation, contact GroundTruth support, or watch our new 101 video series: |
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Master the Ads Manager platform with our guides, video tutorials, and technical deep dives: |
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Product | GroundTruth Pixel & Site Retargeting Setup: When completing your ad group setup under Measurement, you can enable offline In-Store Visits or online tracking via the GroundTruth Pixel. |
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1. Toggle on GroundTruth Pixel and select Generate new pixel (one pixel per ad group). |
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2. Site retargeting now piggybacks directly on your main pixel across any path under your base URL (e.g., example.com covers example.com/test, but excludes subdomains like try.example.com). |
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Case Study | Miami Grill x Predictive Audiences: Check out our first branded Predictive AI case study! Miami Grill partnered with GroundTruth to drive foot traffic for their limited-time offers. By combining Dynamic Intent Prediction with hyperlocal targeting, the campaign delivered +6.7k physical visits at a 0.18% visitation rate. Read the Full Case Study. |
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Missed an issue? Catch up on all the great content from our previous newsletters HERE. |
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Until next month!
Emily @ GroundTruth |
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58 W 40th Street, 6th Floor, New York, NY. |
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