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We’re kicking off May with a transformative move toward predictive intelligence through our new partnership with ZeroToOne.AI. This edition also features our 2026 Political Guide and a strategic deep dive into Father’s Day and summer travel trends. From omnichannel pixel updates to high-impact case studies, we have the tools you need to stay ahead this quarter. |
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GroundTruth + ZeroToOne.AI: We recently announced our partnership with ZeroToOne.AI, a move that allows us to go beyond historical data to predict future consumer intent with 85% accuracy. This evolution allows advertisers to anticipate customer behavior and optimize reach before a visit even happens. Read the blog post to see how this predictive intelligence is transforming our targeting capabilities. |
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Strategy | 2026 Political Guide: The 2026 election cycle is set to be defined by high-velocity spending and record-breaking fragmentation. Our latest guide helps you navigate this landscape, moving beyond traditional boundaries to influence voters exactly where they live, work, and rally. |
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Case Study | Omnichannel CTV & Mobile: See how a leading nicotine pouch brand drove a 22% sales lift and $2.9M in incremental revenue using a cross-screen strategy. It’s clear that frequency matters with users exposed 5+ times to drive a 30% lift, proving that sustained reinforcement is the best way to convert at the shelf. Connect with a representative to learn more. |
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Product | GroundTruth Pixel V2 (Beta): We’re excited to release the newest version of our web engagement pixel, now in beta. Pixel V2 offers a true omnichannel view by attributing both view-through (CTV/Audio) and click-through (Mobile/Desktop) conversions in one place. Start tracking today. |
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✨ Strategic Spotlight: Father’s Day & Early Summer |
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We’re looking ahead to a powerful combination of seasonal moments that drive travel behavior, outdoor activity, and experiential spending. |
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The Numbers
💸 $199.38: Average Father’s Day spend per person (up from $10 from last year) - NRF |
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Key Strategies
🌄 Experience-Driven Moments: Focus on “Planning the Perfect Day” (e.g., dining out, events, outdoor recreation, travel) rather than just focusing on the product. |
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🚗 On-the-Go Decision Making: Reach road-trippers near highways, gas stations, and travel hubs for real-time influence. |
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🧭 Planning vs. Proximity: Reach early gift planners now, then pivot to proximity-based “Nearby” messaging for last-minute shoppers. |
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Master the Ads Manager platform with our latest guides, video tutorials, and technical deep dives: |
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• Strategy | The Power of Plus One: Invest in high-impact channels like Audio, CTV, or DOOH by June 30, 2026 to receive added-value Mobile impressions. |
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• How-to | CRM to Audience: Learn how to securely transform your email lists into targetable audience segments. |
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• About | Consumer Data Privacy: Understand how GroundTruth is addressing upcoming VCDPA (Virginia) compliance and sensitive vertical restrictions. |
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Missed an issue? Catch up on all the great content from our previous newsletters HERE. |
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Until next month!
Emily @ GroundTruth |
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One World Trade Center, 60th floor, New York, NY. |
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Copyright © 2026 All rights reserved |
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