Mobile Landing Page Builder

The Value of Landing Pages

To bridge the gap between ad click and conversion, GroundTruth’s dynamically generated landing pages keep users within an instant-loading, mobile-responsive environment. This feature eliminates web latency and optimization issues—especially for brick-and-mortar advertisers who lack a mobile-optimized presence—maintaining initial click momentum to ensure a frictionless user journey directly inside the app ecosystem.

For local advertisers, the strategic advantages include:

• Instant Mobile Optimization: Provides a high-performance, templated alternative to external sites that may not be responsive.
• Reduced Interaction Friction: Users access critical data points—like real-time distance and click-to-call functions—immediately without browser redirects.
• Localized Context: Promotes site-specific details (local phone numbers, exact street addresses) that drive real-world visitation.

Note: Landing pages can only be configured for ad campaigns running on mobile and using image display files or HTML5 files.

Landing Page Types

The choice of landing page type dictates the post-click hierarchy and the depth of interaction available to the consumer.

• Standard Landing Page: A modular, templated model allowing for a header image, specific CTA buttons, and multimedia. For this model, a 640x400 image is the recommended configuration to ensure visual balance.
• Super Landing Page: Architecturally identical to the Standard model in setup, but designed for enhanced user interaction. The Super layout features a more symmetrical design and, critically, a larger, broader Google Map view to emphasize location discovery.
• Image Landing Page: Functions as a customizable image map. Advertisers upload a full-page creative and define clickable regions. This model uniquely supports Dynamic Text Overlays, allowing the system to inject the user's distance (%%DISTANCE%%) or the nearest business name (%%BUSINESSNAME%%) directly onto the creative.

Note: The "Standard" vs. "Super" distinction is driven primarily by map prominence; use the Super layout when the physical destination is the primary driver of the campaign. Once the layout is selected, the building process moves into modular configuration. Refer to [Creative Specifications] > Landing Page | Mobile section for visual references. 

Step-by-Step Configuration

The builder’s modular interface allows for bespoke configurations. No single element is mandatory, giving you the flexibility to hide sections that do not serve the immediate campaign goal.

1. Initiation | After uploading your primary banner, you must toggle the "Create Landing Page" option to ON. This replaces the standard external click-through URL field with the internal builder form.
2. Modular Configuration | Populate the modules using the following technical constraints:
   1. Branding/Header Image: Must be static. Specs: 375x234 (100KB) or 750x468 (100KB for retinaDoubling). A unique click-through URL can be assigned here.
   2. Interactive Toggles: Enable "Directions" and "Click to Call." These buttons dynamically pull data from the Location Manager.
   3. Visual Customization: Input specific Hex codes for button colors to maintain brand consistency.
   4. Custom CTA: Add a third-party button with a custom label and unique external URL for "Visit Website" or registration goals.
   5. Promo/Coupon Image: Upload a promotional asset at 375x352 (100KB) or 750x704 (140KB for retina).
   6. Multimedia & Legal: Embed YouTube videos via the Video ID and add footer disclaimer text for required legal fine print.
3. Finalization | Click Save to commit the build. This permanently links the landing page configuration to that specific creative asset.

Once the architecture is deployed, the focus shifts from delivery to high-intent engagement measurement via proprietary analytics.

Performance Insights: Secondary Action Rate (SAR)

While CTR measures initial curiosity, the Secondary Action Rate (SAR) is the definitive proprietary metric for measuring consumer intent. It tracks all interactions that occur after the user has reached the landing page.

The SAR encompasses five trackable interactions:

• Click on Header Image
• Click on Directions
• Click on Call Button
• Click on Custom CTA Button
• Click on Promo Coupon Image

Strategic Application: To maximize the value of SAR data, best practices dictate using all available touchpoints. By populating every modular element, you gain a granular understanding of whether your audience is more interested in immediate directions, phone contact, or promotional offers. Use this data to determine if your creative message is resonating or if the landing page content requires a pivot to better align with user intent.

The functionality of these high-intent features, however, is entirely dependent on the integrity of your backend data. [Read more about Secondary Action Rate (SAR)]

Backend Integration & Troubleshooting

The landing page is a downstream product of your targeting and backend data. Interactive features will fail to populate if the Location Group built via Location Manager is not correctly synchronized with the Ad Group. Note: In the evolving product model, My Locations replaces Location Manager as the centralized application for creating and managing Location Groups.

Troubleshooting the "GroundTruth Directions" Bug

If a landing page map defaults to GroundTruth’s headquarters, it indicates a targeting omission. To activate native map and directions logic, you must have an active "Drive-To" destination group selected at the Ad Group level. Without this targeting link, the system has no coordinates to generate the route.

Location Manager Checklist

To ensure native dialer and map routing function correctly, the following data must be entered for every location:

• Business Name: Must match the brand promoted.
• Address Details: Correct street, city, and state.
• ZIP Code: Use the standard 5-digit code. Do not include the "+4" extension.
• Phone Number: This is a mandatory field for the "Click to Call" feature.