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Getting Started

Learn about all our theme products and services

Video Library

Find video walkthroughs, strategic guides, and more

Creative

Learn about our creative specifications and best practices

Getting Started

Creating a Campaign

  • Terra: GroundTruth’s AI Campaign Assistant
  • Choosing Your Objective
  • Media Channels
  • Location & Audience Targeting
  • Placements
  • Budget & Schedule
See all 7 articles

Creative Management & Ad Assets

  • Ad Specifications
  • Ads Manager Creative Policy
  • Web Tracking & Attribution
  • Creative Repository
  • Text Banner Builder
  • Dynamic Distance Overlay
See all 12 articles

Targeting Methods

  • Neighborhoods Targeting
  • Event Targeting in Ads Manager
  • Residential Targeting
  • Political Campaigns in Ads Manager
  • Digital Out-of-Home (DOOH) Campaigns in Ads Manager
  • Audio Campaigns in Ads Manager
See all 7 articles

GroundTruth Academy

Video Library

  • Videos and Tutorials Library
  • Webinar Recordings

Strategy Guides

  • 2026 Holiday Strategy Guide
  • 2026 Halloween Strategy Guide
  • 2026 Political Strategy Guide
  • 2026 Back-to-School Strategy Guide
  • 2026 FIFA World Cup Strategy Guide
  • 2026 March Madness Strategy Guide
See all 11 articles

Ads Manager Monthly

  • Ads Manager Monthly: August 2026
  • Ads Manager Monthly: July 2026
  • Ads Manager Monthly: June 2026
  • Ads Manager Monthly: May 2026
  • Ads Manager Monthly: April 2026
  • Ads Manager Monthly: March 2026
See all 11 articles

Ads Manager

Account, Billing, and Support

  • Plus Incentive: The Power of Plus One
  • Manage Billing Details
  • Understand Billing Methods
  • Ads Manager Structure
  • Payment Failures & Disputes
  • What support do I get once I launch a campaign?

Creating Campaigns and Ad Groups

  • Audiences
  • Location Bulk Upload
  • Creating a new Campaign / Ad Groups and Setting Targeting Goal
  • Open House Audiences
  • CBD Advertising Guidelines
  • Facebook Retargeting
  • Create a targetable audience from your CRM email list
See all 14 articles

Campaign reporting

  • Campaign Settings, Summary & Performance Reporting
  • Reporting Overview
  • Market Share
  • Video Reporting
  • Projected Visits
  • Secondary Action Rate (SAR)
See all 11 articles

GroundTruth Pixels

  • Overview of GroundTruth Pixels
  • Install GroundTruth Pixel Manually
  • Install GroundTruth Pixel in Google Tag Manager (GTM)
  • Install GroundTruth Pixel in WordPress
  • Install GroundTruth Pixel in Shopify
  • Validate Pixel Installation

Location Manager

  • Using Location Manager
  • Location Group Targeting Enhancements
  • Custom Blueprint

GroundTruth Console

  • Console Help Center
  • Adding Campaigns To Console

Advanced Topics

About GroundTruth

  • Why GroundTruth? Key Competitive Differentiators
  • What is GroundTruth doing to ensure user privacy?

Location Verification & Accuracy, and GroundTruth 101

  • Blueprints 101
  • How Does Location Work: Sources of location data (GPS, Wifi, Cell Tower Triangulation)
  • How does GroundTruth verify location accuracy?
  • How does GroundTruth verify its location data?
  • How does GroundTruth measure in-store Visits?
  • How do you determine the boundaries of a store location or POI?
See all 8 articles

Integrations

  • Google Analytics discrepancies
  • Can I set up external reporting API?

GroundTruth Insights

  • Using Insights Manager

Legacy Features (Classic Ads Manager V1 Experience)

  • Conversion Tracking Pixel: Install & Report
  • Site Retargeting Pixel: Install & Report
  • Forecasting
  • Campaign Templates
  • Weather Targeting / Triggering
  • Campaign Bulk Upload
See all 7 articles

Frequently Asked Questions

General

  • Which countries can I target within Ads Manager?
  • Why is the location data you are reporting showing up as a different location in Google Analytics?
  • Can we target a list of medical locations or facilities?
  • Can I blueprint physical therapy locations?
  • What is considered a healthcare facility/healthcare POI?
  • Why can't we target by professional sports teams?
See all 8 articles

Running Campaigns

  • Why are my campaigns serving to less people over time?
  • How do I edit an Active campaign?
  • How much should I spend on a test campaign?
  • Why is my Landing Page map showing directions to GroundTruth?
  • Why can’t I create a new campaign?
  • What does a pending campaign mean?
See all 24 articles

Connected TV (CTV) & Over-the-Top (OTT) Services

  • Can I run my ads on certain channels/publishers?
  • What reporting should I show to my client?
  • How do you track visits from CTV?

Reporting

  • Why does the Location map show that impressions were served outside my targeted area?
  • Can we provide reporting by each location fence in a location group?
  • Can I get delivery report broken down by day?
  • Can I see reporting by demographics?
  • Do you support Google click-thru UTM, URL parameters, and 3rd party tracking

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